For this case, we were instructed to conceive a Facebook Content Strategy for each scenario. Then, We were to use the Facebook Ads Manager to define an audience to drive more engagement on the post.
Results Section of: To All My Single Ladies: Treat Yo’self This Valentines Day
I created a Bowling Green, KY Snapchat Geofilter for the locations of Western Kentucky University, as well as downtown in the square.
A video was made by our group documenting the WKU campus and the things our students have seen studying abroad. This is a promo video to interest students in studying abroad through Western Kentucky University.
Here is a mockup of a Twitter ad we released to engage students in Study Abroad at Western Kentucky University. We have a picture of a student in a study abroad country, waving their red towel. We have a phrase at the top to interest those who see the picture, and have a link underneath the picture for people to see the list of study abroad programs WKU offers.
These were the categories we chose to target based on the demographics of people on Twitter.
These were a few more targets we listed to place our ad in the right news feeds.
This is a mockup of a contest to be ran for a local restaurant, Griff’s Deli.
- Objective: Engagement
- Description of the contest: Post a picture of you eating Griffs to be entered into our free meal giveaway! Tell us what your favorite food item on the menu is and use the hashtag #CheesinForGriffs. We will choose a winner on May 25th.
- Call-to-action: Post a picture of themselves and/or with friends eating Griffs. In the caption, they should state their favorite food item and use the hashtag #CheesinForGriffs.
- Prize: Be entered into a drawing for a free meal at Griffs.
- Hashtag usage and research: Has not been used before.
- Explain why you think this is an effective contest idea: This will be effective because the people of Bowling Green, KY (more specifically, college students) love Griff’s Deli. It will be a good way to pull in those fans to Griff’s social media pages and interact with them. Especially if they know they can win a free meal from participating in the contest, more people will want to join the fun.
- Use Canva to create the Instagram Post to launch the contest. Use AdParlor to put your visual into a mock-up Instagram photo.
For this project, we chose a company and analyzed their social media while comparing the information to their competitors. We chose Coca-Cola and compared their social media presence to Pepsi and Dr. Pepper.
Things that are better than stinky farts, toilet lids never put down, dirty socks in the bed, and guys in general.